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  • Combine direct mail with email. Start with direct mail and follow up a week later with email. Send two emails for every one piece of direct mail.
  • You can make direct mail part of your automated marketing campaigns by setting up triggers to send direct mail after a prospect takes certain actions, just as you would with a drip-email campaign. 
  • Both the email and the direct mail piece should use the same design elements and messaging to reinforce your brand and your offer. Track results. 
  • Use the USPS tracking barcodes to better understand when your mail arrives at its destination. 
  • Use landing page visits, coupon codes, and redemption rates to see how well your direct mail campaign is working.