Combine direct mail with email. Start with direct mail and follow up a week later with email. Send two emails for every one piece of direct mail.
You can make direct mail part of your automated marketing campaigns by setting up triggers to send direct mail after a prospect takes certain actions, just as you would with a drip-email campaign.
Both the email and the direct mail piece should use the same design elements and messaging to reinforce your brand and your offer. Track results.
Use the USPS tracking barcodes to better understand when your mail arrives at its destination.
Use landing page visits, coupon codes, and redemption rates to see how well your direct mail campaign is working.
